Maui Jim started in 1980 selling sunglasses on the beach in Lahaina, Hawaii. Seeing a need in the market for technology that could combat intense glare and harmful UV while bringing the brilliant colours of the island to life, the fledgling company engineered the revolutionary PolarisedPlus2 lens. Maui Jim offer over 125 styles of sunglasses, 100% of which are polarised and protect from 100% of UVA and UVB rays.